واکاوی بازاریابی نوآورانه و به‌کارگیری آن در سازمان‌ها

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ملکی مین باش رزگاه، م.، امینی خیابانی، غ.، و خوانساری، ی. (1398). ارزش‌سازی ظرفیت‌های بازاریابی با تأکید بر کارآفرینی محوری و بازارمحوری؛ نقش میانجی نگرش نوآورانه. فصلنامه مدیریت بازرگانی، 11(1)، 87-104. doi:10.22059/JIBM.2018.257205.3040

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