Popularization of Science

Popularization of Science

Presenting a Sustainable Management Model for Media Activities of Sports Organizations

Document Type : Applied article

Authors
Hamed Ebrahimi 1
Akbar Afarinesh Khaki 2
Fariba Mohamadiyn 3
Hassan Qasem Alipour 2
1 Ph.D. student of sports management, South Tehran Branch, Islamic Azad University, Tehran, Iran
2 Assistant Professor of Sports Management, South Tehran Branch, Islamic Azad University, Tehran, Iran
3 Assistant Professor of Sports Management, Qazvin Branch, Islamic Azad University, Qazvin, Iran
10.22034/popsci.2025.485351.1370
Abstract
The purpose of this research was to present a sustainable management model for the media activities of sports organizations. The research was qualitative, with a thematic analysis approach. The statistical population of the study included distinguished professors in the field of sports management, specializing in sustainable management and media, as well as managers of sports organizations (19 people). A purposive sampling method was used, and interviews were conducted until theoretical saturation was reached. The research instrument consisted of exploratory (semi-structured) interviews. The validity of the instrument was assessed and confirmed based on sample validity, expert opinions, and inter-rater agreement. The analysis of the findings was conducted using the method proposed by Attride-Stirling (2001). MaxQDA Pro version software was used for interview analysis, and iMindMap version 10 software was used to draw the thematic network. The results of the comprehensive thematic analysis and the thematic network, based on the expert opinions of the participants and the theoretical foundations, showed that the factors and items of the sustainable management model for the media activities of sports organizations fall into three main dimensions: social responsibility (humanitarian activities, social activities, human resources, and media content), financial responsibility, and environmental responsibility. Implementing this model, through synergy between these three dimensions, can enhance the reputation and public trust towards sports organizations and increase the effectiveness of their media activities.
Keywords
Social responsibility
Environmental responsibility
financial responsibility
Media
Subjects
آجورلو، فاطمه، قدیمی، بهرام، محمدکاظمی، رضا، آزادفدا، شیوا. (1400). طراحی مدل جایگاه ورزش بانوان در بهبود شاخص‌های توسعه‌یافتگی در ایران. مطالعات راهبردی ورزش و جوانان. 20(53): 159-174.
افروزه، محمدصادق. (1399). شناسایی موانع مشارکت تراجنسیتی ها در ورزش با رویکرد مبتنی بر نظریه داده بنیاد. مدیریت و توسعه ورزش، 9(4): 38-56.
کریمی، حسین، بخشم، میلاد، الماسی فرد، محمدرسول. یاراحمدی، محسن. (1400). ارائه الگوی عوامل موفقیت بازاریابی خیرخواهانه در ایران. تحقیقات بازاریابی نوین، 11(4): 177-190.
Antunovic, D., & Bartoluci, S. (2023). Sport, gender, and national interest during the Olympics: A comparative analysis of media representations in Central and Eastern Europe. International Review for the Sociology of Sport, 58(1), 167-187.‏
Arman, A., Mira, M., Masrullah, M., Agustan, A., Firmansyah, F., & Aditya, R. (2023). Financial Literacy and Assistance in Compiling Independent Financial Reports Using Expense IQ Money Manager. Technium Sustainability, 4, 7-12.‏
Ater, I., & Rigbi, O. (2023). Price transparency, media, and informative advertising. American Economic Journal: Microeconomics, 15(1), 1-29.‏
Attride-Stirling, J. (2001). Thematic Networks: An Analytic Tool for Qualitative Research. Qualitative Research, 1, 385-405.
Ausat, A. M. A. (2023). The role of social media in shaping public opinion and its influence on economic decisions. Technology and Society Perspectives (TACIT), 1(1), 35-44.‏
Backman, E., & Svensson, D. (2023). Where does environmental sustainability fit in the changing landscapes of outdoor sports? An analysis of logics of practice in artificial sport landscapes. Sport, Education and Society, 28(6), 727-740.‏
Bansal, A., Panchal, T., Jabeen, F., Mangla, S. K., & Singh, G. (2023). A study of human resource digital transformation (HRDT): A phenomenon of innovation capability led by digital and individual factors. Journal of Business Research, 157, 113611.‏
Casper, J. M., Pfahl, M. E., & McCullough, B. (2023). Intercollegiate sport and the environment: Examining fan engagement based on athletics department sustainability efforts. Journal of Issues in Intercollegiate Athletics, 7(1), 13.‏
Curti, F., Gerlach, J., & Kazinnik, S. (2023). Cyber risk definition and classification for financial risk management. Journal of Operational Risk.‏
Damanik, S., Damanik, S. A., & Ritonga, D. A. (2024). Creating Digital Content for Traditional Children's Games in North Sumatra to Preserve Culture and Enhance Sports Participation. AL-ISHLAH: Jurnal Pendidikan, 16(2), 2211-2219.‏
Deveci, A., Şanverdi, M., Bezgin, A., Çiçek, G., Şanverdi, S., Biçer, H., & Bezgin, M. (2023). The Power of Sports Media: The Influential Role Played by Sports Media in the Rise of Sports and the Prominence of Athletes. European Journal of Physical Education & Sport, 11(1).‏
Dhiman, D. B. (2023). Key issues and new challenges in new media technology in 2023: A critical review. Journal of Media & Management, 5(1), 1-4.‏
Fenton, A., Keegan, B. J., & Parry, K. D. (2023). Understanding sporting social media brand communities, place and social capital: A netnography of football fans. Communication & Sport, 11(2), 313-333.‏
Glebova, E., Gerke, A., & Book, R. (2023). The transformational role of technology in sports events. In Sports management in an uncertain environment (pp. 169-187). Singapore: Springer Nature Singapore.‏
Guidotti, F., Demarie, S., Ciaccioni, S., & Capranica, L. (2023). Knowledge, competencies, and skills for a sustainable sport management growth: a systematic review. Sustainability, 15(9), 7061.‏
Hahn, D. (2023). The effect of statistics on enjoyment and perceived credibility in sports media. Communication & Sport, 11(1), 53-71.‏
Herold, D. M., Harrison, C. K., & Bukstein, S. J. (2023). Revisiting organizational identity and social responsibility in professional football clubs: the case of Bayern Munich and the Qatar sponsorship. International journal of sports marketing and sponsorship, 24(1), 56-73.‏
Herold, E., Singh, A., Feodoroff, B., & Breuer, C. (2024). Data-driven message optimization in dynamic sports media: an artificial intelligence approach to predict consumer response. Sport Management Review, 1-24.‏
Hums, M. A., Kluch, Y., Schmidt, S. H., & MacLean, J. C. (2023). Governance and policy in sport organizations. Routledge.‏
Jha, A. K., & Verma, N. K. (2023). Social media sustainability communication: an analysis of firm behaviour and stakeholder responses. Information Systems Frontiers, 25(2), 723-742.‏
Kanchan, S., & Gaidhane, A. (2023). Social media role and its impact on public health: A narrative review. Cureus, 15(1).‏
Kantürk, K., & Turaç, G. (2023). Transition from Conventional Media to New Media in the Context of Sports Broadcasting: Sports Digitale Youtube Channel Example. Yalova Üniversitesi Spor Bilimleri Dergisi, 3(1), 78-93.‏
Neff, T., & Pickard, V. (2024). Funding democracy: Public media and democratic health in 33 countries. The International Journal of Press/Politics, 29(3), 601-627.‏
Nugraha, M. A. P., Violin, V., Anantadjaya, S. P., Nurlia, N., & Lahiya, A. (2023). Improving Financial Literacy through Teaching Materials on Managing Finance for Millennials. Jurnal Ekonomi, 12(01), 1028-1032.‏
Orunbayev, A. (2023). Globalization and sports industry. American Journal of Social Sciences and Humanity Research, 3(11), 164-182.‏
Polzer, T., Nolte, I. M., & Seiwald, J. (2023). Gender budgeting in public financial management: a literature review and research agenda. International Review of Administrative Sciences, 89(2), 450-466.‏
Sanderson, J. (2022). Managing the Unprecedented: How Sport Organizations Social Media Strategy Adapted and Evolved in the Midst of a Global Pandemic. In Managing the Unprecedented: How Sport Organizations Social Media Strategy Adapted and Evolved in the Midst of a Global Pandemic (pp. 227-242). Peter Lang.‏
Saputra, N., Larisu, Z., Sudrajat, D., Suwondo, T., Luthfiyati, D., Destari, D., & Andiyan, A. (2023). Adaptation and Language Responsibility in the Digital Age Media. Journal of Namibian Studies: History Politics Culture, 33, 2271-2285.‏
Skey, M. (2023). Sportswashing: Media headline or analytic concept? International review for the sociology of sport, 58(5), 749-764.‏
Stemler, S. (2001). An overview of content analysis. Practical Assessment, Research & Evaluation, 7(17), 137-46.
Urquhart, C. (2013). Grounded Theory for Qualitative Research: A Practical Guide. 10.4135/9781526402196.
Veloso, R. C., Rubio, K., Zimmermann, M. A., & Rabelo, I. S. A. (2020). Attitudes of teachers and students towards Olympic and humanitarian values. Revista Brasileira de Psicologia do Esporte, 10(2).‏
Yoo, E., Rabinovich, E., & Gu, B. (2020). The growth of follower networks on social media platforms for humanitarian operations. Production and Operations Management, 29(12), 2696-2715.‏
Zhang, J., & Chen, Z. (2024). Exploring human resource management digital transformation in the digital age. Journal of the Knowledge Economy, 15(1), 1482-1498.‏
Zou, L., Liao, D., Lam, N. S., Meyer, M. A., Gharaibeh, N. G., Cai, H. & Li, D. (2023). Social media for emergency rescue: An analysis of rescue requests on Twitter during Hurricane Harvey. International Journal of Disaster Risk Reduction, 85, 103513.‏