Popularization of Science

Popularization of Science

Designing an interpretative structural model of solutions for continuous improvement of the performance of primary schools in Sama

Document Type : Original Article

Authors
Gholamreza Yamini 1
Nader Soleimani 2
Abdoakrahim Navehebrahim 3
1 PhD student in educational management, Garmsar Branch, Islamic Azad University, Garmsar, Iran
2 Associate Professor of Educational Management, Garmsar Branch, Islamic Azad University,Garmsar , Iran
3 Assistant Professor of Educational Management, Khwarazmi University, Tehran, Iran
10.22034/popsci.2023.356380.1231
Abstract
Objective: The purpose of this research is to design an interpretive structural model of solutions for continuous improvement of the performance of primary schools in Sama with an interpretive structural modeling approach.
Method: The current research is of mixed type (qualitative and quantitative). In the first phase, the qualitative research method was carried out using thematic analysis, and in the second phase, the quantitative method was carried out based on interpretive structural modeling. The statistical population of both qualitative and quantitative sections, due to the expert-centeredness of the interpretive structural modeling approach, consists of experts, which includes faculty members in the field of educational management. Also, the opinions of SAMA staff managers, SAMA school managers, SAMA school teachers and trainers, and students have been used. The measurement tool in the qualitative part is a semi-structured interview and in the quantitative part, a questionnaire. The questionnaire has compared 5 indicators identified in the qualitative section in the form of 10 items. Validity and reliability of the data have been confirmed. Two methods of theme analysis (Max QDI software) and Interpretive Structural Modeling (ISM) (Excel software) were used for data analysis.
Findings: 5 main themes (facilities and equipment, managers, management, teachers and programs) have been identified for continuous improvement solutions for the performance of primary schools in Sama. The facilities and equipment are placed in a linked cluster, that is, they affect other factors and are also affected by other factors; Managers and management are in the independent cluster, which means that it has a great influence on other factors, and other factors have little influence on it, and teachers and programs were placed in the dependent cluster, which means that they are influenced by other factors and have little influence on other factors.
Keywords
teachers
management
managers
facilities
Subjects
ایرانی، علیرضا؛ فرهنگی، علی اکبر؛ مهرگان، محمد رضا؛ ایرانی، سپیده.(1397). ارائه الگوی مشارکت هم‌آفرینانه در بازار گردشگری.     فصلنامه مدیریت بازرگانی، 10( 4)، 889-904 .
چوگانی، حمیرا. (1396). ارزیابی رابطه به‌کارگیری تکنیک‌های بازاریابی در شرکت‌ها با خلق ارزش شرکت. فصلنامه مطالعات مدیریت و حسابداری، 3 (2) ، 244-250.
دانایی فرد، حسن ؛ امامی، سید مجتبی. (1386). استراتژی‌های کیفی: تأملی بر نظریه‌پردازی داده‌بنیاد. اندیشه مدیریت، 1(2) 97-69.
حسینی نیا، غلامحسین؛ یعقوبی، احمد؛ روستا، پیام. (1395). بررسی نقش خلق ارزش مشترک در توسعه محصولات جدید در شرکت‌های لبنی استان فارس. بررسی‌های بازرگانی، 14(79)، 66-80.
رحمانی سرشت، حسین؛ خاشعی ورنامخواستی، وحید؛ ابراهیمی، مهدی؛ رحیمیان، مهرنوش. (1397). مدل هم‌آفرینی ارزش راهبردی در صنعت بانکداری ایران خلق ارزش در پارادایمی نوین. پژوهش‌های مدیریت عمومی، 11(40)، 27-52.
طباطبایی نسب، محمد؛ حدادیان، سیما. (1393). رفتار هم‌خلقی ارزش مشتری و تأثیر آن بر مشتری‌مداری. پژوهش‌های بازاریابی نوین،4 (3)، 89-106.
عبداللهیان، احمد؛ خاشعی، وحید؛ دهقانان، حامد؛ حمزه پور، مهدی. (1398). الگویی برای هم‌آفرینی ارزش در بانک دی، رساله دکتری، دانشگاه غیرانتفاعی-غیردولتی عدالت.
عاقلی، میثم؛ کریمی، اوژن؛ رشیدی، حسن. (1398). بررسی عوامل مؤثر بر خلق ارزش مشترک و تأثیر آن بر وفاداری گردشگران مورد مطالعه: گردشگران خارجی شهر دامغان. گردشگری و توسعه،8 (2)، 23-47.                                                     
هاشمی، سید رامین؛ توکلی، غلامرضا. (1392). ابرالگوی خلق مشترک در صنایع پیچیده دارای فناوری پیچیده دارای فناوری پیشرفته: فرصتی برای هم‌آفرینی ارزش، بهبود مدیریت، 7 (4)، 121-83.
Andreu, L., Sánchez, I., & Mele, C. (2010). Value co-creation among retailers and consumers new insights into the furniture market. Journal of Retailing and Consumer Services, 17(4), 241-250.
Akaka, M.A., Vargo, S.L., Lusch, R.F., (2012). An exploration of networks in value cocreation: a service-ecosystems view. Rev. Market. Res. 9, 13–50.
Bae, Joonheui, Kim, Kyung Hoon, (2023). Diffusion of moral behavior on a collaborative consumption platform: dual mechanisms of deindividuation and self-presentation. J. Glob. Schol. Market.Sci. 4 (2), 1–19.
Desai, D., (2009). Role of relationship management and value Co-creation in social marketing. Soc. Market. Q. 15 (4), 112–125. https://doi.org/10.1080/15245000903304619.
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115-135.
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2022). A primer on partial least squares structural equation modeling (PLS-SEM) (3rd ed.). Thousand Oaks: Sage.
Galvagno, M., Dalli, D. (2014). Theory of Value Co-creation: A Systematic Literature Review. Management Service Quality International Journal, 24(6). 643– 683.
Grissemann, U. S., & Stokburger-Sauer, N. E. (2012). Customer co-creation of travel services: The role of company support and customer satisfaction with the cocreation performance. Tourism Management, 33(6), 1483-1492.
Kao, Tzu-Yi, Yang, Ming-Hsien, Wu, Ji-Tsung Ben, Cheng, Ya-Yun, (2016). Co-creating value with consumers through social media. J. Serv. Market. 30 (2), 141–151.
Krisjanous, J. and Maude, R. (2014). Customer value co-creation within partnership models of health care: an examination of the New Zealand Midwifery Partnership Model. Australasian Marketing Journal, 22(3), 230–237.
Loureiro, S.M.C., Romero, J., Bilro, R.G., (2020). Stakeholder engagement in co-creation processes for innovation: a systematic literature review and case study. J. Bus. Res. 119, 388–409. https://doi.org/10.1016/j.jbusres.2019.09.038.
Lusch, R. F., Vargo, S. L., & OBrien, M. (2007). Competing through service: Insights from service dominant logic. Journal of Retailing, 83(1), 5-18.
Melton, H., Hartline, M.D., (2015). Customer and employee co-creation of radical service innovations. J. Serv. Market. 29 (2), 112–123.
Pera, R., Occhiocupo, N., Clarke, J., (2016). Motives and resources for value co-creation in a multi stakeholder ecosystem: a managerial perspective. J. Bus. Res. 69 (10), 4033–4041. https://doi.org/10.1016/j.jbusres.2016.03.047.
Pandey, Sneha, Kumar, Divesh, 2021. From a literature review to a conceptual framework for customer-to-customer value Co-creation. Contemp. Manag. Res. 17(3), 189–221.
Ranjan, K. R., & Read, S. (2016). Value co-creation: Concept and measurement. Journal of the Academy of Marketing Science, 44(3), 290–315.
Re, B., Magnani, G., (2022). Value co-creation in circular entrepreneurship: an exploratory study on born circular SMEs. J. Bus. Res. 47, 189–207. https://doi.org/10.1016/j. jbusres.2022.03.090.
Sarstedt, M., Hair, J. F., Nitzl, C., Ringle, C. M., & Howard, M. C. (2020). Beyond a tandem analysis of SEM and PROCESS: Use PLS-SEM for mediation analyses! International Journal of Market Research, 62(3), 288–299.
Slater, S.F., Mohr, J.J., Sengupta, S., (2014). Radical product innovation capability:literature review, synthesis, and illustrative research propositions. J. Prod. Innovat. Manag. 31 (3), 552–566.
Siaw, C.A., Sarpong, D., (2021). Dynamic exchange capabilities for value co-creation in ecosystems. J. Bus. Res. 134, 493–506.
Vargo, S.L., Akaka, M.A., (2012). Value cocreation and service systems (re)formation: a service ecosystems view. Serv. Sci. 4 (3), 207–217.
Wang, Y., Gao, J., Wei, Z., (2021). The double-edged sword of servitization in radical product innovation: the role of latent needs identification. Technovation, 102284.
Zhu, Tengteng, Zhang, Lu, Zeng, Chuhong, Liu, Xin, (2022). Rethinking value co-creation and loyalty in virtual travel communities: how and when they develop. J. Retailing Consum. Serv. 69, 103097.
 
Popularization of Science
Volume 14, Issue 2 - Serial Number 25
January 2023
Pages 239-263