Subject: Illiteracy is a key challenge in the global arena, especially in developing countries, not only hindering social and economic progress, but also creating the basis for cultural and social inequalities. In this regard, the Literacy Movement Organization has initiated measures to improve the literacy level of illiterate and low-literate adults. The “Second Chance” publication, as one of the effective tools of this movement, has been designed to prevent a return to illiteracy among adults. Evaluating the quality of this publication can help identify its strengths and weaknesses and provide innovative solutions to increase its impact on the audience.
Methodology: It is qualitative and content analysis. The statistical population includes all published volumes (88 issues). We reached 12 selected issues with theoretical saturation by random sampling. The analysis was conducted using Adobe Photoshop, AdobeInDesign, Figma, HemingwayEditor, NVivo, Canva, GIMP, AdobeXD, Grammarly, and Voyant Tools.
Findings: We witness the high visual quality of the publication and the growing trend in the use of attractive images and graphics. Optimal use of white space on the pages and the proportionality of page design with thematic themes are clearly visible. The vocabulary diversity in the linguistic content is weak and requires serious revision. The messages presented need further simplification to be understood by the audience. The thematic coverage of the publication shows inequality in the presentation of themes; 40% of the content is focused on individual issues, 10% on economic issues, 20% on social issues, and 30% of the total content is focused on politics and political figures.
Conclusion: Excessive focus on political issues and lack of attention to economic issues can negatively affect its effectiveness. This indicates the need to redefine priorities and balance content delivery.