The role of information technology in the evolution of the global book selling industry and its approaches to promoting Iranian bookselling businesses (Amazon and Taghche case study)

Document Type : Review Paper

Authors

1 Masters in Information Technology Management, Alzahra University

2 Master of Arts in Counselling, Allameh Tabatabei University, Tehran, Iran; Managing Director of Royaye Parsian Publication

Abstract

Although a printed book today looks very much like a book bought decades ago, a storm of change has affected the entire market and its actors. Businesses are increasingly affected by changing forces such as globalization, industrial integration and, of course, technology, and for years a newcomer called e-commerce has been performing in almost every market in the world. Meanwhile, some industries such as book retail have also been affected by changing customer buying behaviors that expect not only higher quality but also responsive services. This study first introduces and mentions the history of the book industry at the international level and then examines how information technology affects the publication and distribution of books, as well as the differences between the e-business models compared to the traditional method will be discussed. In addition, income changes in the traditional and digital model are discussed. The proposed business for this research is Amazon in the international industry and Taghche in the domestic market. Therefore, companies will be introduced and their business model and environment, their success and failure factors will be examined, and finally, selected businesses will be compared and suggestions will be made to expand the business idea and the future of this industry, especially considering the impact of technology.

Keywords

References

تسنیم. (۱۳۹۳.) مروری بر کتاب‌خوان‌های الکترونیک ایرانی از «طاقچه» و «فیدیبو» تا «خط». منتشر شده در تاریخ ۲۵ اسفند ۱۳۹۳. دسترسی در بهمن ۱۳۹۹.
https://www.tasnimnews.com/fa/news/1393/12/25/677836/مروری-بر-کتاب-خوان-های-الکترونیک-ایرانی-از-طاقچه...
دیجیاتو.( ۱۳۹۷). روایت ناگفته طاقچه؛ یک کتابفروشی نزدیک. منتشر شده در اردیبهشت ۹۷. دسترسی در دی ۹۹. https://digiato.com/article/2018/05/19 /
 طاقچه.( ۱۴۰۰). سوالات متداول، طاقچه. https://taaghche.ir/faq
. Accenture. )2018.( Bringing TV to Life VIII: Innovation. Applied now. Published in April 2018. Accessed on May 2020. Available at: https://www.accenture.com/us-en/insights/communications-media/innovation-applied-now-overview 5.
 Business Insider, )2018.( Amazon Books vs. Barnes & Noble. Published on November 2, 2018, Available at: https://www.businessinsider.com/amazon-books-vs-barnes-and-noble-photos-details-2018-2
 Centre for Economics and Business Research, 2017. Bookselling Britain:  The economic contributions to - and impacts on the economy of the UK’s bookselling sector. Available at: https://www.booksellers.org.uk/BookSellers/BizFormFiles/dea8bb9d-a0a4-440d-9e7e-5de5f836eb88.PDF
Daily Mail) 2019.( Amazon Prime Day 2019 Deals. Available at:
https://www.dailymail.co.uk/sciencetech/amazon/index.html
eBook Reader.) 2017(. International Report of eBook Sales Reveals Surprising Numbers. Published in March 2017. Accessed on March 2021. Available at: https://blog.the-ebook-reader.com/2017/03/09/international-report-of-ebooks-sales-reveals-surprising-numbers/
eduscapes) 2020(. The History Of Libraries. Published on May 4, 2020, Available at: https://eduscapes.com/wp/the-history-of-libraries/
Fei, and Viswanadham) 2017.( E-business and Supply Chain Issues in Book Publishing Industry in Asia. Logistics Conference Paper. Available at: https://www.csa.iisc.ac.in/~nv/91Weng%20Fei%20paper.pdf
Forbes, 2016. Why Would Amazon Open Physical Stores? Published on February 11, 2016, Available at: https://www.forbes.com/sites/greatspeculations/2016/02/11/why-would-amazon-open-physical-stores/?sh=771f9934964d#59e3fd2f3a1a/
FORTUNE, )2016.( Barnes & Noble’s Stores Provide Relief as Online Sales Plunge. Published on March 4, 2016, Available at: https://fortune.com/2016/03/03/barnes-noble-results/
Gaille. B)2018( 24 Bookstore Industry Statistics and Trends. Published on January 20, 2018. Accessed on May 2020, Available at: https://brandongaille.com/24-bookstore-industry-statistics-and-trends/
Griffith, P. (1997). Book & print in New Zealand: A guide to print culture in Aotearoa. Victoria University Press.
Live Science,( 2008. )How Gutenberg Changed the World. Published on ay 26, 2008, Available at: https://www.livescience.com/2569-gutenberg-changed-world.html
History Cooperative, 2016. A History of eBooks. Published on September 15, 2016, Available at: https://historycooperative.org/the-history-of-e-books/
IMBUE PARTNERS, LLC. Industry Leader`s Perspectives on the Digital Transformation Journey in Publishing
Jiang, Y., & Katsamakas, E. (2010). Impact of e-book technology: Ownership and market asymmetries in digital transformation. Electronic Commerce research and applications, 9(5), 386-399
Katsarova, I.) 2016( E-books: Evolving markets and new challenges. [pdf] European Parliament Research Service
Pew Research Center) 2012( An introduction to the issues surrounding libraries and e-books. Published on June 22, 2012, Available at: https://www.pewresearch.org/internet/2012/06/22/part-1-an-introduction-to-the-issues-surrounding-libraries-and-e-books/
PricewaterhouseCoopers) 2010( Turning the Page - The Future of eBooks. Available at: http://www.foresightfordevelopment.org/sobipro/54/826-turning-the-page-the-future-of-ebooks
 
Publishers Weekly) 2015( 20 Years of Amazon.com Bookselling. Published on September 4) 2015(. Accessed on March 25, 2021. Available at: https://www.publishersweekly.com/pw/by-topic/industry-news/bookselling/article/67986-20-years-of-amazon-com-bookselling.html
Smart Insights) 2020( Amazon.com marketing strategy: A business case study. Published on Nov. 2020. Accessed on Feb 2021. Available at: https://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/amazon-case-study/amp/
TCK Publishing, (2016). What Is an eBook? Eight eReader Benefits. Published on August 2016, Available at: https://www.tckpublishing.com/what-is-an-ebook/
The Guardian (2013). The digital truths traditional publishers do not want to hear. Available at: https://amp.theguardian.com/books/booksblog/2013/apr/29/digital-truths-traditional-publishers
The New York Times( 2009.) Encyclopedic Knowledge, Then vs. Now. Published on May 2, 2009, Available at: https://www.nytimes.com/2009/05/03/business/03digi.html?mcubz=0
Van Ullen, M. & Germain, C. (2002). Business as usual: Amazon.com and the academic library.
Popularization of Science
Volume 11, Issue 2 - Serial Number 19
September 2021
Pages 139-163

Files

Share

How to cite

Statistics