آموزش مدیریت رسانه: موضوعات اصلی، فنون آموزش و چالشها

John V. Pavlik, (2013). “A Vision for Transformative Leadership: Rethinking Journalism and Mass Communication Education for the Twenty-First Century,” Journalism & Mass Communication Educator 68, no. 3: 215.
 Robert Picard, )2006),  “Historical Trends and Patterns in Media Economics,” in Handbook of Media Management and Economics, ed. Alan B. Albarran, Sylvia M. Chan-Olmsted, and Michael O. Wirth (Mahwah, NJ: Lawrence Erlbaum: 23–36.
 Royal H. Ray, .(1951 )“Competition in the Newspaper Industry,” Journal of Marketing 43: 444–56. Royal H. Ray, “Economic Forces as Factors in Daily Newspaper Competition,” Journalism Quarterly 29. (1952): 31–42.
For example, Ronald Harry Coase, British Broadcasting: A Study in Monopoly (London, UK: Longman(1950). Peter O. Steiner, “Program Preferences and Patterns, and the Workability of Competition in Radio Broadcasting,” Quarterly Journal of Economics 66 .(1952): 194–223.
Picard, “Historical Trends and Patterns in Media Economics,” 23–36.
Alan B. Albarran, “Historical Trends and Patterns in Media Management Research,” in Handbook of Media Management and Economics, ed. Alan B. Albarran, Sylvia M. ChanOlmsted, and Michael O. Wirth.( 2006),  (Mahwah, NJ: Lawrence Erlbaum3: 21.
For example, Frank Thayer, Newspaper Business Management (New York: Prentice Hall.( 1954). Frank Warren Rucker and Herbert Lee Williams, Newspaper Organization and Management (Ames: Iowa State College Press. (1955).
J. Leonard Reinsch, Radio Station Management (New York: Harper, (1948).
 Yale Roe, Television Station Management: The Business of Broadcasting (New York: Hastings House.( 1964). Ward L. Quall and Leo A. Martin, Broadcast Management: Radio, Television (New York: Hastings House. (1968).
 Mary Alice Shaver, “Special Issue on Trends in Media Management for the 21st Century,” The Journal of Media Economics 13, no. 2.(2000): 55–56.

David G. Brown and Curtis W. Ellison, .( 1995),  “What Is Active Learning?,” in The Seven Principles in Action: Improving Undergraduate Education, ed. Susan Rickey Hatfield (Bolton, MA: Ankor39–54.
 Sylvia M. Chan-Olmsted.( 2009).Competitive Strategy for Media Firms (New York: Routledge.
 Pavlik, “A Vision for Transformative Leadership,” 213.
 Alan B. Albarran and Sylvia M. Chan-Olmsted, eds., Global Media Economics (Ames: Iowa State Press, (1998). Richard A. Gershon, The Transnational Media Corporation: Global Messages and Free Market Competition (Mahwah, NJ: Lawrence Erlbaum, 1997). Richard A. Gershon, “The Transnational Media Corporation: Environmental Scanning and Strategy Formulation,” Journal of Media Economics 13. (2000): 81–101. Richard A. Gershon, “Issues in Transnational Media Management,” in Handbook of Media Management and Economics, ed. Alan B. Albarran, Sylvia M. Chan-Olmsted, and Michael
O. Wirth (Mahwah, NJ: Lawrence Erlbaum.( 2006), 203–228.
 Gershon, “Issues in Transnational Media Management,” 203–228.
 C. Ann Hollifield, “Crossing Boarders: Media Management Research in a Transnational Market Environment,” Journal of Media Economics 14 (2001): 133–146. Ulrike Rohn, Media Companies and Their Strategies in Foreign Television Markets (Cologne, Germany: Institute of Broadcasting, 2004). Ulrike Rohn, Cultural Barriers to the Success of Foreign Media Content: Western Media in China, India, and Japan (Frankfurt am Main, Germany: Peter Lang(2010).
George Sylvie and Amy Schmitz Weiss .(2012) “Putting the Management into Innovation & Media Management Studies: A Meta-analysis,” The International Journal on Media Management 14: 183–206.
Sylvia M. Chan-Olmsted (2006). “Issues in Media Management and Technology,” in Handbook of Media Management and Economics, ed. Alan B. Albarran, Sylvia M. ChanOlmsted, and Michael O. Wirth (Mahwah, NJ: Lawrence Erlbaum.( 2006), 251–73.. Bozena Izabela Mierzejewska and C. Ann Hollifield, .( 2006) “Theoretical Approaches in Media Management Research,” in Handbook of Media Management and economics, ed. Alan B. Albarran, Sylvia M. Chan-Olmsted, and Michael O. Wirth (Mahwah, NJ: Lawrence Erlbaum

For example, Carolyn A. Lin, .(2003) “An Interactive Communication Technology Adoption Model,” Communication Theory 13: 345–

For example, Richard A. Gershon, (2013) “Digital Media Innovation and the Apple iPad: Three Perspectives on the Future of Computer Tablets and News Delivery,” Journal of Media Business Studies 10, no. 1: 41–George Sylvie, (1995) “Editors and Pagination: A Case Study in Management,” Journal of Mediated Communication 10: 1–20. Sylvie and Weiss, “Putting the Management into Innovation & Media Management Studies,” 183–206.. For example, Ben Compaine and Anne Hoag, (2012) “Factors Supporting and Hindering New Entry in Media Markets: A Study of Media Entrepreneurs,” The International Journal on Media Management 14: 27–. Zvezdan Vukanovic, (2009): “Global Paradigm Shift: Strategic Management of New and Digital Media in New and Digital Economics,” The International Journal on Media Management 11:81–90. Changsok Yoo, Dongwoo Yang, Huykang Kim, and Eunnyeong Heo.(2012) “Key Value Drivers of Startup Companies in the New Media Industry—The Case of Online Games in Korea,” Journal of Media Economics 25, no. 4: 244

Pavlik.( 2010). “A Vision for Transformative Leadership,” 211–21.
Alan B. AlbarranManagement of Electronic Media (Boston, MA: Wadsworth
Alan B. Albarran, Sylvia M. Chan-Olmsted, and Michael O. Wirth, eds. .( 2006). Handbook of Media Management and Economics (Mahwah, NJ: Lawrence Erlbaum
Bernd W. Wirtz.( 2011). Medien- und Internetmanagement, 7th ed. (Wiesbaden, Germany: Gabler
 Alan B. Albarran.)2010)., The Media Economy (New York: Routledge
Anne Hoag, Dale J. Brickley, and Joanne M. Cawley.(2001). “Media Management Education and the Case Method,” Journalism & Mass Communication Educator 55, no. 4: 49–59.
Michael W. Shelton, Derek R. Lane, and Enid S. Waldhart, (1999). “A Review and Assessment of National Educational Trends in Communication Instruction,” Communication Education 48: 228–37.
ECTS stands for European Credit Transfer System. It is a standard used to compare the study attainment of students in higher education across Europe. One academic year corresponds to 60 ECTS points equivalent to 1,500 to 1,800 hours of study (i.e., one ECTS corresponds to 25–30 hours).
Albarran, The Media Economy. Albarran, Chan-Olmsted, and Wirth, eds., Handbook of Media Management and Economics. Wirtz, Medien- und Internetmanagement.